124. How SEO Creates Space in Your Busy Life

In this episode, Brittnie and Julie explore their personal and professional lives, sharing insights on balancing work, family, and self-care while exploring the critical role of website design and Search Engine Optimization (SEO) for small businesses.

1. Balancing Work, Family, and Personal Wellness

• Julie shares how she manages her pension consulting business, side hustle (PNW Designs), and family responsibilities with the support of her spouse.
• Brittnie discusses the challenges of running her planner business while raising a toddler.
• Both emphasize the importance of routines, clear expectations and self-care in maintaining balance.

2. Self-Care and Wellness

• Julie details her morning workout routine, walking habits, and passion for reading (73 books in 2024!).
• Brittnie discusses prioritizing health amidst hormone and anemia struggles, highlighting the need for optimal health solutions.

3. Website Design and SEO Basics

• Julie explains how header tags (H1, H2, H3) help Google understand website content and structure.
• They discuss the importance of targeting the right keywords to attract the ideal audience.
• Website platforms like WordPress, Squarespace, Wix, and Shopify are compared, and the pros and cons for small business owners are shared.

4. Content Longevity and Social Media Balance

• Brittnie recounts how a viral blog post drove traffic to her business for years, demonstrating the value of well-targeted, long-form content.
• They discuss balancing time-consuming social media tasks with more sustainable marketing strategies.

5. SEO Services and Resources

• Julie highlights her SEO audit and optimization services, offering small business owners actionable insights to improve their website visibility.
• She shares upcoming episodes of her podcast, Being Better Every Day, which features topics on SEO and Brittnie as a guest speaker.

Connect with Julie

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