Wednesday Oct 11, 2023

71. How Prioritizing Blogging Can Transform Marketing Your Photography Business

Unleash the power of consistent blogging as newborn and birth photographer Emarie Mans takes on the challenge of prioritizing her creative journey to capture the chaos while navigating the delicate balance of work and home responsibilities.

Highlights in this episode

  • Discover the importance of consistency in Instagram and SEO for photography businesses, and how it can help attract more clients and improve your online presence.

  • Learn effective strategies for blogging and SEO optimization that can help your newborn and birth photography business stand out from the competition and reach a wider audience.

  • Find out how to transition from Facebook groups to a platform that can be easily moved with relocation, ensuring that your business can continue to thrive no matter where you are.

  • Understand the significance of prioritizing blogging and why it should be a top task for business growth, and discover practical tips for making it a regular part of your routine.

  • Get expert advice on optimizing your existing blogs and utilizing headers for SEO to increase your website's visibility and drive more traffic to your photography business.

Importance of Consistent Instagram and SEO
In today's digital age, newborn and birth photographers should not underestimate the power of a consistent social media presence, particularly on Instagram, and a robust SEO strategy. Instagram offers a visual platform where photographers can showcase their work, engage with potential clients, and build a strong brand image. Supplementing this with a strong SEO approach ensures the business website ranks well on search engines, enhancing visibility, and attracting more organic traffic.

Effective Blogging and SEO Strategies
Blogging should not be viewed as optional or ancillary in the digital marketing strategy of newborn and birth photography businesses. Regular, engaging blog posts not only help businesses connect with their audience but also significantly boost SEO, improving the website's ranking on search engines. Incorporating SEO strategies such as location-specific keywords and backlinks can make the blogs more discoverable and increase the likelihood of attracting potential clients.

Transitioning from Facebook Groups
While Facebook groups may have been a useful tool to gather clients initially, birth and newborn photographers need to diversify their online presence. Building a strong SEO foundation for the business' blog can ensure visibility and adaptability even during business relocations, a scenario common with military spouses. Utilizing other platforms, such as Instagram and SEO-optimized websites, can result in a more flexible, resilient, and long-lasting online presence that isn't confined on one platform.

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