Tuesday Mar 05, 2024

90. Listening To The Data: Streamline Your Marketing Strategy

As creatives, we tend to lean into our feelings a bit more than others. While listening to our gut and understanding our feelings is a great trait to have… it’s not telling the whole truth. Tracking data in your photography business helps you to observe objectively. 

If you aren’t tracking the numbers in your business you are very likely spinning your wheels and wasting a lot of time when it comes to marketing your business. Through tracking numbers you can get a better understanding of each part of your marketing process and know which areas need a little attention and which areas are performing well.

In this episode, we are going to be diving into how to learn from your data and make sure that we are making the most out of our time and resources. 

Highlights of this episode: 

  • How we can use data to attract more leads and learn from the leads we are already bringing in
  • Looking at our website and our traffic to see what is working and what needs to be improved 
  • Checking your email marketing to see how many people view it, unsubscribe from it, and more 
  • Figuring out the most effective way to market yourself on social media to achieve your business goal  

Grab the free Leads & Metric tracker to help you analyze your business data

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