Capture The Chaos - Grow Your Newborn and Family Photography Business

85. Repurposing Your Content 15 Different Ways

Oftentimes, creating content to constantly be posting is a big weakness for people. We are always stuck with the question of “what do I do?” or “what should I post?”. A good way around this is repurposing content. 
With our guest for today’s episode, Brittni Schroeder, we’ll delve into how you can take one new idea and repurpose it into multiple ideas, while doing less work. 
 
Highlights of this episode: 
Looking beyond just photographers for the best business advice
How to reach your target audience
How to stay organized when repurposing content
Using SOP (Standard Operating Procedures) and turning them into a routine
Diversifying what platforms you are on to get more leads 
 
Connect with Brittni:
Instagram: https://www.instagram.com/brittni.schroeder/ 
Website: https://brittnischroeder.com/ 
Connect with Brittnie:WebsiteVox Me on Voxer (a free walkie talkie/texting app)InstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google 

84.Creating Work Life Balance

Do you ever feel completely stressed out and burnout from your work? Maybe you are losing balance with both your personal life and business, because you just have too much on your plate. This is a very real and hard thing to experience, but having a strong work life balance is important to helping make things better. 
 
In today’s episode, we are joined by my good friend Ally to talk about the importance of work life balance. 
 
Highlights of this episode: 
Learning when to step away from your business
Time blocking and making sure you’re prioritizing your time 
Setting up boundaries for yourself and those around you
Understanding that it is not selfish to take care of yourself 
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The Planner - Use code: PODCAST15 for 15% off your planner orderGrab this free PDF: Learn to run your photography business in 15 hours a week of less
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google 

83. Declutter Your Life To Be More Productive and Organized

Today we welcome Kristen from Gracefully Nested to talk to us about decluttering! This conversation is packed with helpful tips so that your decluttering sessions can be efficient and long-lasting!
Tried and True Best Practices:
Decluttering is the most important thing when it comes to getting organized because you can't organize all the things until you get rid of the excess things.
It just takes baby steps.
Thinning your life is huge. It helps the day go more smoothly.
The truth about extra things, even if you think they aren't bothering you, is that they can trigger you by making you feel overwhelmed.
Decluttering doesn't just happen once. Kristen declutters her home about 6 times a year.
You don't need to save, as a mom, every drawing your kid ever presents you. Give yourself permission to let lots of it go.
Having a drop zone for your shoes and things that you need multiple times a day is huge.
Decluttering will save you time because you're not looking through the drawer of 10 spatulas for the one you actually like.
Try not to let your garage be the place where things go to die.
Don't let returns become clutter. Get your money back!
If your pantry is organized, you will save time and money by not buying groceries you already have.
The first step to decluttering: you need to take everything out and group it.
Measure the spaces where you're trying to organize so you can buy bins and shelves that actually fit in the space.
Label your bins and baskets.
When you have less stuff to clean, you'll have more time because you're cleaning less.
Never look at the whole room because you'll shut down and leave. Instead, take a basket and dump it out on the ground. Take out everything you don't need and get rid of those things. If you find something that belongs somewhere else, don't go and try to organize that problem area. Just put it in that room and make a plan to work on that room another day.
 
 
Connect with Brittnie:
Website: https://brittnierenee.com/photographersInstagram: https://www.instagram.com/brittnierenee_co/Capture The Chaos Planner: https://brittnierenee.com/planner-collectionUse code: PODCAST15 for 15% off your planner orderLeave a Voice Message:https://www.speakpipe.com/capturethechaospodcast
Facebook Community 
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google
 
 

82. 5 Tools To Organize Your Photography Business

Does this sound familiar? You've been told to work harder and take on more clients to grow your photography business, only to find yourself overwhelmed and still struggling to reach your goals. The pain of constantly feeling stressed and burnt out while not seeing the results you desire can be discouraging. But what if there's a better way to achieve sustainable success in photography?
 
Brittnie's 5 tools for having an organized business:
 
1 - CRM 
2 - Tailwind 
3 - MeisterTask  (Psst! The bonus tool of #3 is MindMeister.)
4 - Air Table 
5 - Capture the Chaos Planner!
 
Achieving Work-Life Balance: A successful photography career doesn't mean neglecting other aspects of life. A balanced approach to work and life ensures that you live a fulfilling life while still striving for business success. Brittnie's podcast imparts strategies for maintaining this balance, encouraging listeners to consistently ask what is most important in their lives and how they want to be perceived by others.
Connect with Brittnie:
Website: https://brittnierenee.com/photographersInstagram: https://www.instagram.com/brittnierenee_co/Capture The Chaos Planner: https://brittnierenee.com/planner-collectionUse code: PODCAST15 for 15% off your planner orderLeave a Voice Message:https://www.speakpipe.com/capturethechaospodcast

81. Setting Tangible Goals for Photographers

Does this sound familiar? You've been told to work harder and take on more clients to grow your photography business, only to find yourself overwhelmed and still struggling to reach your goals. The pain of constantly feeling stressed and burnt out while not seeing the results you desire can be discouraging. But what if there's a better way to achieve sustainable success in photography?
Highlights in this episode:
Mastering Photography Business Growth Strategies: Unlock the secrets to expanding your photography business and reaching new heights of success.
Setting SMART Goals for Success: Learn how to set specific, measurable, achievable, relevant, and time-bound goals to propel your photography career forward.
Achieving Work-Life Balance for Photographers: Discover the keys to balancing your passion for photography with a fulfilling personal life, leading to greater overall happiness and success.
Creating a Productive and Organized Photography Business: Uncover the methods for establishing a well-oiled photography business, leading to increased efficiency and client satisfaction.
Pivoting and Adjusting Goals for Success: Gain insights into the art of adapting and fine-tuning your goals to navigate the ever-evolving landscape of the photography industry, ensuring sustainable success.
Mastering Photography Business GrowthGrowing a photography business requires strategic goal setting and regular introspection. Brittany emphasizes remaining flexible, pivoting as necessary, and maintaining focus on what truly matters in your business. This approach ensures a sustainable growth process that aligns with your inherent passion for photography without leading to burnout.
Setting SMART Goals for SuccessBrittany further underscores the value of SMART (Specific, Measurable, Achievable, Relevant, Time-based) goal setting in achieving success. For a robust goal planning, consider areas like physical, mental, spiritual, social, family, financial, and career. By breaking down a large goal into SMART sub-goals, you can track your progress more effectively and adjust your course when necessary.
Achieving Work-Life BalanceA successful photography career doesn't mean neglecting other aspects of life. A balanced approach to work and life ensures that you live a fulfilling life while still striving for business success. Brittany's podcast imparts strategies for maintaining this balance, encouraging listeners to consistently ask what is most important in their lives and how they want to be perceived by others.
Connect with Brittnie:
Website: https://brittnierenee.com/photographersInstagram: https://www.instagram.com/brittnierenee_co/Capture The Chaos Planner: https://brittnierenee.com/planner-collectionUse code: PODCAST15 for 15% off your planner orderLeave a Voice Message:https://www.speakpipe.com/capturethechaospodcast

80. How to Optimize Your Photography Website for More Clients - Kate Hejde

Is your photography business struggling to attract clients and convert leads? Join us as we dive into the secrets of optimizing your website for success. You may already be pouring time and effort into social media marketing, but seeing little to no return on investment. Your potential clients may be leaving your website without taking any action, instead of being captivated by your work and reaching out to book a session. It's time to make a change and optimize your website for success.
Highlights in this episode:
Maximize your website's potential to attract clients.
Elevate your online presence for greater success.
Discover the essential pages for a photography website.
Craft clear and compelling service pages for impact.
Create a user-friendly experience to engage clients.
The key moments in this episode are:00:00:06 - Importance of Website in Photography Business 00:03:07 - Importance of Buying Your Domain 00:08:38 - Must-Have Pages on a Website 00:10:39 - Importance of Service Pages for SEO 00:12:18 - Should You Put Pricing on Your Website? 00:13:32 - Importance of Clear Pricing on Websites 00:14:16 - Streamlining Client Calls 00:16:04 - Planner for Photographers 00:16:47 - Common Website Mistakes 00:21:24 - Balancing Information on Websites 00:27:13 - Website Speed and Performance 00:28:32 - Website Analysis Tools 00:30:46 - Technical Issues with Video Background 00:31:16 - DIY vs. Done For You Websites
Connect with Kate:
Kate is a photographer turned web designer and website coach, helping creative build websites that sell their services for them so they can get the life they always pictured.
Website Report Card: Dearkatebrandstrategy.com/reportcard
Instagram: Instagram.com/dearkatebeandstrategy
Website Launch Accelerator: Website Launch By Kate!
Connect with Brittnie:
Website: https://brittnierenee.com/photographersInstagram: https://www.instagram.com/brittnierenee_co/Etsy T-Shirt Shop: https://www.etsy.com/shop/FinnAndMaeShirtCoCapture The Chaos Planner: https://brittnierenee.com/planner-collectionUse code: PODCAST15 for 15% off your planner orderLeave a Voice Message:https://www.speakpipe.com/capturethechaospodcast

79. Live Coaching: Increase Productivity & Time Management

Does this sound familiar? You've been told to make a to-do list to improve your time management, but somehow it just adds to your overwhelm. The pain of feeling stuck in a never-ending cycle of tasks and deadlines is all too real. It's time to break free from this ineffective action and discover the true secrets to mastering time management and boosting productivity effortlessly.
Highlights in this episode:
Master time management to boost productivity and efficiency.
Establish daily routines for enhanced productivity and focus.
Discover the significance of organizing tasks for success.
Overcome overwhelm and break free from feeling stuck.
Craft personalized routines tailored for managing ADHD effectively.
Master time management and boost productivity effortlessly: Effective time management is crucial for high productivity. This episode dives into the nuances of efficient task organization, which can reduce stress levels and improve performance. Having a structured routine, minimizing procrastination, and being disciplined with time usage are strategies suggested to master time management and surge productivity.
Uncover the magic of creating routines for maximum productivity: Establishing personalized routines is the secret weapon for maximizing productivity. Tailoring routines according to one's personal and professional needs can help in beating overwhelm and consistently achieving targets. This episode focuses on the significance of such routines and how strategic planning can catapult productivity to the next level.
Streamline your workload with the power of task organization: Task prioritization, a crucial part of task organization, is discussed in depth in this episode. It stresses the importance of breaking down monthly tasks into smaller, more manageable steps, and assigning them to specific days or weeks. This approach ensures smooth workflow, keeping entrepreneurs on top of their commitments and enhancing productivity.
The key moments in this episode are:00:00:06 - Introduction to the Capture the Chaos Podcast 00:01:24 - Haley's Background and Business 00:03:20 - ADHD and Entrepreneurship 00:05:28 - Time Block Schedule and Flexibility 00:08:25 - Self-Imposed Schedule and Infinite Time 00:12:07 - Overcoming Overwhelm 00:12:52 - Efficient Photography Business 00:14:04 - Time Audit Tips 00:15:30 - Categorizing Tasks 00:18:33 - Establishing Daily Tasks 00:24:05 - Importance of Time Audit and Brain Dump 00:25:32 - Weekly and Monthly Task Assignments 00:26:36 - Zone Cleaning and Monthly Task Organization 00:29:57 - Detailed Task Breakdown 00:31:26 - Benefits of Scheduled Content 00:36:26 - The Importance of Learning and Training the Mind 00:37:00 - Overcoming the Belief of Being Unable to Follow a Routine 00:37:47 - Finding Flexibility in Establishing a Routine 00:38:12 - Coaching and Support Offered by the Guest 00:38:44 - Invitation to Book Coaching Services
 
Connect with Brittnie:
Website: https://brittnierenee.com/photographersInstagram: https://www.instagram.com/brittnierenee_co/Etsy T-Shirt Shop: https://www.etsy.com/shop/FinnAndMaeShirtCoCapture The Chaos Planner: https://brittnierenee.com/planner-collectionUse code: PODCAST15 for 15% off your planner orderLeave a Voice Message:https://www.speakpipe.com/capturethechaospodcast

78. Maximize Photography Bookings with a Google Business Profile

If you're feeling overwhelmed and disorganized in your photography business, constantly struggling to gain visibility and attract new clients, then you are not alone! Maybe you've been relying solely on word-of-mouth referrals, but finding that it's not enough to keep your calendar full. Or perhaps you've been spending hours on social media, posting beautiful images and engaging with potential clients, only to see minimal results. Whatever the case may be, it's frustrating to see your online presence fall short and your client bookings remain stagnant. But don't worry, there is a solution – setting up a Google Business profile can drastically improve your visibility and increase your client bookings.
In this episode, you will be able to:
Increase your online visibility with Google Business.
Maximize the benefits of a Google Business profile.
Harness the power of Google reviews for your photography business.
Streamline the process of setting up your Google Business profile.
Optimize your Google Business profile for maximum impact.
The key moments in this episode are:00:00:06 - Introduction to Capture the Chaos podcast 00:00:40 - Benefits of registering your business on Google 00:02:23 - Steps to set up your Google Business profile 00:03:46 - Tips for optimizing your Google Business profile 00:05:00 - Importance of maintaining and updating your Google Business profile
Get Discovered EasilyRegistering your photography business on Google allows for easier discovery by potential clients. As users search for local photography services, Google presents them with registered businesses which visibly appear at the right side of their search page. With a detailed Google Business profile, your business benefits from increased accessibility, making it just a search away for potential customers.
Increase Online VisibilityBoost your online visibility by registering your business on Google. Once registered and verified, your business profile gets prioritized in first-page Google results, improving its exposure. The more visible your business, the higher the chances are of attracting more clients and, ultimately, securing more bookings.
Build Trust with ClientsTrust is integral to building a sustainable client base. Having a Google Business account not only amplifies your online presence but also acts as a trust-building tool. Satisfied clients can leave Google reviews that provide insight into their experiences with your services, which in turn, positively influences prospective clients and helps in building a credible image in the online space.
Connect with Brittnie:
Website: https://brittnierenee.com/photographersInstagram: https://www.instagram.com/brittnierenee_co/Etsy T-Shirt Shop: https://www.etsy.com/shop/FinnAndMaeShirtCoCapture The Chaos Planner: https://brittnierenee.com/planner-collectionUse code: PODCAST15 for 15% off your planner orderLeave a Voice Message:https://www.speakpipe.com/capturethechaospodcast

BONUS: Grow Your Photography Business Through Blogging in Just One Hour a Week

Sign up for The Blogs That Book Workshop on Jan 24th, use code CYBER: SIGN UP HEREUse code CYBER to join the workshop for just $47
 
If you're feeling frustrated and overwhelmed by the lack of clients despite your efforts to showcase your photography skills, and instead finding yourself spending more time on social media with no tangible results, then you are not alone! Endlessly scrolling through Instagram, hoping for potential clients to stumble upon your work, is not the answer you've been looking for.
HIghlights in this episode:
Boost your photography business by learning how to book more clients through blogging.
Discover the power of blogging and how it can drive significant website traffic to your photography business.
Learn why blogging and Pinterest are effective tools for attracting photography clients and growing your business.
Uncover the advantages of blogging over Instagram when it comes to booking photography clients.
Gain valuable insights on leveraging blogging and Pinterest to showcase your photography portfolio and attract potential clients.
Secrets to Booking More Photography Clients:Learn how to increase your client bookings with effective use of blogging. By devoting just an hour a week to create engaging blog content, photographers can drive more traffic to their websites. This method offers the potential to turn readers into clients while saving you from the time-consuming demands of social media content creation.
Leveraging the Power of Pinterest:Pinterest has the power to significantly boost your website traffic, making it a powerful tool for photographers. By incorporating it into your digital marketing strategy along with consistent blogging, you increase your visibility and chances of client bookings. Optimizing blog content for Pinterest can create an effective funnel to your website and services, thereby potentially increasing your client bookings.
Instagram vs Blogging for Client Bookings:While Instagram is a popular platform for creatives, it can often turn into a time-consuming endeavor with little return. On the other hand, blogging aids in driving more focused website traffic, fostering a more direct connection with potential clients. Diversifying your marketing efforts beyond Instagram to include consistent blogging and Pinterest usage can lead to higher client booking rates, making it a worthwhile investment for your business.
Connect with Brittnie:
Website: https://brittnierenee.com/photographersInstagram: https://www.instagram.com/brittnierenee_co/Etsy T-Shirt Shop: https://www.etsy.com/shop/FinnAndMaeShirtCoCapture The Chaos Planner: https://brittnierenee.com/planner-collectionUse code: PODCAST15 for 15% off your planner orderLeave a Voice Message:https://www.speakpipe.com/capturethechaospodcast
Sign up for The Blogs That Book Workshop on Jan 24th: SIGN UP HERE

77. Save Time By Repurposing Blog Content for Social Media

Do you want to maximize your reach and attract more clients on social media? Are you looking for a solution to effectively repurpose your blog content and achieve the desired outcome? Brittnie shares her expertise on repurposing blog content for social media, so that photographers balancing motherhood and a business can improve their social media consistency and successfully attract clients. Discover the key strategies and techniques to transform your blog content into engaging social media posts, and unlock the potential to connect with your target audience on a whole new level.
Highlights In This Episode:
Improve your social media consistency to attract more clients and grow your photography business.
Find balance between being a mother and running a successful photography business.
Learn how to repurpose your blog content to create engaging social media posts and save time.
Gain credibility and attract new clients by sharing client testimonials on your social media platforms.
Leverage your blog content to increase your visibility and reach on social media.
The key moments in this episode are:00:00:06 - Introduction 00:00:35 - Challenges of Running a Photography Business with Children 00:01:45 - Consistency in Social Media Posting 00:03:56 - Different Goals for Posts and Stories 00:08:46 - Making Instagram Posts a Selling Point 00:14:04 - Importance of the Client Experience 00:15:20 - Making Blogging Easy 00:15:53 - Repurposing Blog Content 00:19:06 - Using Older Photos for Social Media 00:21:18 - Client Testimonials and Building Purpose
Balancing motherhood with a successful photography business is a significant challenge that many women face. This juggling act requires a careful allocation of time and resources between personal responsibilities and professional aspirations. With the demanding nature of both roles, it becomes necessary to strike a balance, and maintain it, in order to ensure both personal happiness and career success.
Ensuring consistency on social media platforms is crucial for any business, especially in the visually engaging field of photography. Regular posting helps increase visibility and grow the follower base, while also setting the stage for higher engagement. This increased interaction not only helps in customer acquisition, but also in customer retention, providing significant growth opportunities for the business.
Repurposing blog content for social media is an effective, time-saving strategy that enhances online visibility. By converting long-format blog posts into bite-sized, digestible social media content, photographers can engage with their audience in a whole new way. This allows for the optimal usage of resources, leading to better reach and recognition, ultimately driving more clients to the business.
Connect with Brittnie:
Website: https://brittnierenee.com/photographersInstagram: https://www.instagram.com/brittnierenee_co/Etsy T-Shirt Shop: https://www.etsy.com/shop/FinnAndMaeShirtCoCapture The Chaos Planner: https://brittnierenee.com/planner-collectionUse code: PODCAST15 for 15% off your planner orderLeave a Voice Message:https://www.speakpipe.com/capturethechaospodcast
You deserve to have a passionate advocate and a creative thinker by your side to help you build your dream business. If you're ready to take the guesswork out of building a profitable business that fits your life - without hustling every ounce of your free time - it's time to invest in a coach. Learn more about 1:1 coaching.