Capture The Chaos - Grow Your Newborn and Family Photography Business

100. Attracting Gracious Photography Clients with Jenny Brower

You know it, and I know it: This job is a literal dream come true when we work with amazing clients. I love my clients, and so does my guest Jenny Brower. In this episode, we're talking about how we get such great clients and how we set up good systems and boundaries so that we can continue to love working together!
Listen in to hear us chat all about:
How to run a photography business as a mom of young kids.
How to attract the most gracious and kind clients. 
Boundaries and systems that help attract the right clients
How we try to not take ourselves too seriously.
Delivering beautiful photos and not feeling the need to reinvent the wheel artistically every shoot.
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99. Guest Replay From Take it Personally with Maddie Peschong

Bringing you a guest episode of an appearance I did on the podcast Take it Personally. Big thanks to Maddie Peschong for a wonderful interview about our favorite topics as photographers! 
Let’s dive right into it! Here’s what we cover:
How I got into photography backwards at age 19.
How to run your business in 15 hours per week.
How to do a time audit so you know where your time is going
Why I chose to go all-in on families and newborns.
Picking a niche and why niching down helps with marketing.
How to repurpose the writing for your blog as your photo captions, too.
Summer is not a time to grind. 
2 crucial priorities for my day-to-day: my morning routine and nighttime routine. Steal these for yourself!
Knowing who you are talking to makes your messaging easier.
Connect with Maddie Peschong:
https://podcast.maddiepeschong.com/
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
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98. When You Are Feeling Overwhlemed

As the school year comes to a close, it's time to prepare for the summer chaos. Are you a working mom looking for some tips to make the transition smoother? I've got some strategies that work for me and my family that I'd love to share with you. 
We recently moved, so finding a good work-life balance has been on my mind a lot. One concept that has really resonated with me is the idea of glass balls and plastic balls. Author Nora Roberts uses this metaphor to illustrate how we should prioritize our responsibilities. We can afford to drop the plastic balls, but it's crucial not to drop our glass balls!
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
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97. How to Showcase Your Client's Transformation to Book More Photography Clients with Sara Gillis

As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition. 
In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors. 
Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential.
What we cover: 
How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product? 
Where do we value putting our money and what that value means for everyone else? 
Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special.
How we can use AI as a tool to help improve our writing and ideas 
You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work
Connect with Sara: 
Website: https://whatsarasaid.com 
Instagram: https://www.instagram.com/hellosaragillis/ 
Copywriter on Call Podcast: https://whatsarasaid.com/podcast 
 
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
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96. The Secret To Booking Premium Photography Clients with Rachel Traxler

Rachel Traxler joins the podcast to discuss her secret to booking premium photography clients. Rachel is a Wisconsin-based wedding photographer, photography business coach, and podcaster, and she is a true expert when it comes to booking premium clients. Rachel has a wealth of knowledge and experience on the topic, and she has identified the common mistakes that photographers make when trying to attract and work with premium clients.
During our conversation with Rachel, she will be sharing her insights on marketing your photography business and building your ideal clientele. She will explain how to find and attract premium clients who are willing and ready to invest in your services. Rachel's tips will be valuable to anyone looking to improve their client base and grow their business.
We all know that attracting and booking the right clients is crucial for any photography business. But it can be challenging to identify the types of clients we want to work with and to figure out how to reach them. Rachel's expertise can help us with just that. By the end of our conversation, you will have a better understanding of how to avoid the mistakes that are holding you back from working with premium clients and how to market your business effectively to attract the right clientele.
 
What we cover: 
The secret to booking premium clients 
Marketing your business without social media
Three mistakes that people are making in their marketing 
Three different types of buyers and how we interact and sell to them
Pivoting and shifting our marketing strategies to achieve our best results 
Listen to Rachel talk about similar topics: 
https://www.youtube.com/@RachelTraxler/videos 
https://podcasts.apple.com/us/podcast/037-re-defining-what-client-experience-means-for-photography/id1617838824?i=1000576337689 
https://www.youtube.com/watch?v=N73egFg-oWQ 
 
Connect with Rachel: 
Website: www.racheltraxler.com 
Instagram: https://www.instagram.com/racheltraxler/ 
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Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
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95. 3 Simple Ways To Grow Your Photography Email List

Developing your email list is one of the most effective ways to expand your business and increase your revenue over time. Email marketing is still a highly effective method of reaching out to potential customers and staying connected with existing ones. It allows you to communicate with your audience in a personalized way, building trust and loyalty. 
Despite the rise of social media platforms and other digital marketing strategies, email marketing remains a vital tool for businesses of all sizes. In fact, according to recent studies, email marketing is still one of the most cost-effective marketing channels, generating an average return on investment of $38 for every dollar spent. 
So, if you want to grow your business, you need to start building your email list. In this episode, I will discuss why email marketing is so crucial for your business and provide you with three practical ways to grow your email list. By implementing these strategies, you will be able to increase your reach, build your brand, and ultimately drive more sales.
 
Highlights of the episode: 
Consistency is the key to growth 
We need to stop thinking about our businesses in short-term bursts
The importance of investing in paid email platforms and all of their benefits
Three tips to growing your email list  
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The Planner -- All Planners are 20% off!Use code: PODCAST15 for 15% off your planner order
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94.Save Hours In Your Business Each Week By Outsourcing Your Editing

Once you have perfected your photography skills and have a clear idea of your editing style, the most efficient way to save time in your photography business is by outsourcing your editing work to someone else. In this regard, I have invited my editor, Nicole Olson, to share some valuable tips and insights on how to outsource your editing work and improve your photography business. Tune in to hear her expert advice!
Highlights in this episode:
How to decide if you’re ready to outsource your culling, your editing, or both
How to use presets to majorly cut down your editing time
Specific tips for certain camera brands
Speedy editing shortcuts 
Why we don’t need to worry about AI editing
Reach out to Nicole Olson for culling services and Lightroom color correction services, and photoshop services:
www.photosbynicolemarie.net
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
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93.Learn To Run Your Photography Business in 15 Hours a Week or Less

When I first started my business I was a disorganized mess. I did not have an efficient strategy and everything took so long to accomplish. However, I’ve cracked the secret to working less and now I’m down to 15-hour work weeks or less in my photography business, and you can be too! 
Today’s episode is going to be sharing all my tips and secrets for having a 15-hour-or-less work week. 
Highlights of this episode: 
What does a typical work week in my photography business look like 
Learning how to edit and shoot efficiently and consistently so it takes you less time 
The benefits of things like outsourcing and automating anything that can be automated 
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
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92. Using Theme Days To Be More Productive

Do you want to spend less time working? Of course you do! You want to be making as much money in as little time as possible, especially if you are a mom working during naptime. Day blocking and theme days are the perfect solution to this problem. 
In today’s episode, I’m sharing with you how to get the most out of your day by implementing day blocking and theme days. 
Highlights from this episode: 
What is day blocking/theme days? 
What you need to do before you start implementing theme days 
Giving examples of ideas you could use for your theme days
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
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91. How to Outsource in Your Photography Biz Without Breaking the Bank

You can't do everything on your own and at some point in your business you are going to need to ask for help. This is why outsourcing is such a helpful tool! If you do it right, you can get so much time back and make more money with your extra hours or just kick up your feet and relax.
In today’s episode, I’m going to be explaining everything you need to know about outsourcing in the right way so that your monetary investment is doing the work for you!   
Highlights of this episode: 
How do I know when I’m ready to outsource? 
How do I know what parts of my business I should outsource? 
What do I need to do before I am ready to delegate tasks? 
Want to know more about Simplify the Chaos? Be sure to get on the waitlist:
brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google